samsung studio gravure - PR launch & artists curation

Samsung asked me handle the Artistic Direction for their new "Samsung Studio" case engraving project , as well as the organization of the PR launch party

I proposed several artists in my network and 3 were selected: Alice Hubert (jewelry designer and illustrator), Riche Reach (DJ and multi-disciplinary artist) and Alice Dufay (illustrator)

5 designs were developed by each artist and made available free of charge to Samsung in-store customers to embellish their phones. Promotional elements were also developed (POS, catalog, etc.)

Launch party program:

- engraving of the cases for the guests

- prizes: necklace "Lick it" Alice Hubert and a drawing created live by Alice Dufay

- ephemeral tattoos in the image of the designs

- guest portraits drawn live on Galaxy Note Tab - proof of product , by Riche Reach

ROLE: CURATION - ARTISTIC DIRECTION - PRODUCTION - BUDGETARY MANAGEMENT - CUSTOMER RELATIONSHIP - TEAM MANAGEMENT

* Evening organized as a freelance with the Artdicted agency

I recruited this client in 2016 and designed and managed this project from A to Z