samsung - photo fair

Samsung suffered from a lack of credibility in the Photo category. Its presence at the Show had the following objectives:

  • to establish its place in the category

  • to increase awareness of the "NX" product range

  • to seduce key opinion leaders (journalists, experts, retailers, etc.)

My role was to lead the artistic direction of the stand's daily program, enhance the benefits produced through these animations (fast moving shots, color processing, beauty mode, HD ...), ensure the visibility of the stand vs competition, provide the public with an experience and generate press coverage

Program:

- a colorful fashion show and exclusive content created by designer Mundi Vondi to attract the public-video backdrop created with the Samsung NX10

- dance and sports shows to highlight motion sensor

- photo studio

- permanent animation with MC & competitions

- live cooking to highlight the applications range and feed the public!

- recruitment and management of more than 55 people working on the stand

ROLE: ARTISTIC DIRECTION - PRODUCTION - BUDGETARY MANAGEMENT - PR - CUSTOMER RELATIONSHIP

5 days
69 animations
8,000 qualified leads
+40 articles & tf1