samsung - air conditioning lounge
Samsung AirCon suffered from a lack of notoriety and credibility in this category.
For its participation in the Show, we had to present a high-end image while remaining friendly and affordable, without forgetting the visibility in a busy show.
I wanted a bright and fresh stand with contemporary light points as the only colors. The green line reflected Samsung's environmental commitment in this product line.
The branded canopy made it possible to breathe while maintaining particularly effective branding.
We managed to create a private room, a reception area, a relaxation area and a terrace for aperitif moments on the stand which was relatively small vs competition
ROLE: ARTISTIC DIRECTOR - PRODUCTION - BUDGETARY MANAGEMENT - CUSTOMER RELATIONSHIP - TEAM MANAGEMENT