Samsung LED TV - roadshow malls

As part of a global campaign to promote "LED" TVs , I orchestrated a roadshow across France

The stand served as a mobile showroom which highlighted the 3 product benefits : light, environment, design

GOALS:

  • Invest in human contacts to collect qualified leads

  • Create a consumer experience and affinities around products

  • Install LED screen technology as credible in the TV category

  • Educate on the technology by offering interactivity with the public

  • Create a drive to store promotion

  • Consolidating Samsung's leadership VS the competition

PROGRAM:

- sublimation & product demonstration

- development of promotional materials (POS, leaflets, brochures...)

- development of video content for all target groups

- cross-promotion with nearby dealer

- daily competition game to win Samsung products (leads for customer database )

ROLE: DESIGN - PRODUCTION - BUDGETARY MANAGEMENT - CUSTOMER RELATIONSHIP - TEAM MANAGEMENT

+12,000 visits

+8,000 qualified leads