2015-18 peroni ANNUAL GLOBAL communication plan

While working for the Artdicted * agency, I managed the Peroni account from 2015 to 2018 (already a client of the agency)

I managed the partnerships already established and developed others, I also gained additional assignments for the agency - in particular the animation of the partner establishments (Peroni's B²B clients) and the production of the sales kits.

MISSIONS:

- presentation of the annual strategy in collaboration with the agency's AD

- production of all promotional material for the brand (photos / print / POS / videos / recipes / commercial media....)

- management and development of the brand's partners in product placement (in art/fashion/design events)

- production of events of the Peroni brand - for example: 3 Cultural Talkshow: cinema & music, art & architecture, fashion & photography

- management of the partnership with Caffè ArtCurial at the heart of the famous auction room ArtCurial and legal arrangement of the contract

- development of the partnership with the restauranteur Mozza & Co and co-branding (product placement & branded material in any Mozza- Opera event

outdoors - Fashion shows - Private evenings ...)

- animation of Aperitivos Peroni in partner establishments

ROLE: STRATEGY - PARTNERSHIPS - PRODUCTION - BUDGETARY MANAGEMENT - LEGAL - CUSTOMER RELATIONSHIP - TEAM MANAGEMENT

* I was freelance for the Artdicted agency for these missions. Peroni was already a client of the agency when I arrived