samsung photo - fashion festival partnership <<asvoff>>
Samsung Photo suffered from an outdated image and a very poor reputation.
To try to remedy this with a limited budget I sought to form partnerships which could not only put the brand in front of influencers in an environment where image is essential (fashion), but which could also generate important and qualitative press coverage. and freshen up the Brand
- the founder of the festival and famous fashion blogger Diane Pernet , became a brand ambassador and took all her photos on her blog with the Samsung NX10 followed by the ST550 and quoted the brand on each article (she was then invited to Samsung's headquarters in Korea they liked the projecto much)
- logos on all festival communication media (invitation, press kit, media plan, signage on site, documentation, photocall...)
- creation of an interactive artistic installation by Théo Mercier, which highlighted the NX10 product and its HD quality and color treatment -the
public could touch and test the cameras. The photos were broadcast on the big screen.
- creation of a Samsung prize with a creative grant: Grand Prix 2009 and Young Talents 2010
ROLE: PARTNERSHIP CREATION - PRODUCTION - BUDGETARY MANAGEMENT - LEGAL - CUSTOMER RELATIONSHIP