HEMA - Inauguration of the flagship - PR evening

HEMA , the Dutch brand (decoration, make-up, household equipment, stationery ...) continues to grow.

In March 2016 I won the pitch for the organization of the inauguration of their new flagship store in Paris.

I proposed a strategy based on BLOOMING: the opening was scheduled for the first day of spring, the stores were growing like flowers, spring is renewal, freshness, colour, total consistency with the brand and its products.

PROGRAM:

- a floral scenography on the main facade and at strategic points within the store

- floral and vegetal animations including HEMA products : making jewelry made of flowers and plants, creating dream catchers on branches,

juice bar with flower extracts...

- 100% floral catering staged like a florist's

- a photo call with flower crowns and embroidered flowers on Emmanuelle rattan chair

- a staff dressed with vegetable jewelry and flower crowns

- press release redaction

ROLE: DESIGN - ARTISTIC DIRECTION - PRODUCTION - BUDGET MANAGEMENT - CUSTOMER RELATIONSHIP - TEAM MANAGEMENT

* Inauguration organized as a freelance with the Artdicted agency

I recruited this client at the end of 2015 and designed and managed this project from A to Z