HEMA - Inauguration of the flagship - PR evening
HEMA , the Dutch brand (decoration, make-up, household equipment, stationery ...) continues to grow.
In March 2016 I won the pitch for the organization of the inauguration of their new flagship store in Paris.
I proposed a strategy based on BLOOMING: the opening was scheduled for the first day of spring, the stores were growing like flowers, spring is renewal, freshness, colour, total consistency with the brand and its products.
- a floral scenography on the main facade and at strategic points within the store
- floral and vegetal animations including HEMA products : making jewelry made of flowers and plants, creating dream catchers on branches,
juice bar with flower extracts...
- 100% floral catering staged like a florist's
- a photo call with flower crowns and embroidered flowers on Emmanuelle rattan chair
- a staff dressed with vegetable jewelry and flower crowns
- press release redaction
ROLE: DESIGN - ARTISTIC DIRECTION - PRODUCTION - BUDGET MANAGEMENT - CUSTOMER RELATIONSHIP - TEAM MANAGEMENT
* Inauguration organized as a freelance with the Artdicted agency
I recruited this client at the end of 2015 and designed and managed this project from A to Z