strategic planning - consultant uk - COPYWRITING
I participated in the global strategy for the international pitch for the new campaign for "Disons demain", Meetic's dating site for over 50s.
We won the competition. (Steve Agency)
I was also a consultant for the UK market , adapting scripts and situations to better fit local attitudes and behaviors.
I also translated all the scripts into English and developed the slogan for the UK market
Campaign launch (TVC 30/20/15, Print & Web) February 2019