Brand strategy

I started my career as a strategic planner working on the pan euros FMCG brands (Skip, OMO, ob Vania, Magnum ...) in a creative agency.

My role was to advise the client on its strategy and positioning.

Since this role I have done strategy in all my positions. As Brand Manager at Eurosport, as well as Customer Director at Cheil / Samsung and most recently for clients such as Peroni and Bouygues and on numerous pitches.

More recently I participated in the UK strategy for a ptich with the Steve agency . ..which we won. (Oct 2018)

Concepts & Slogans

When I worked for Eurosport, I created many communication platforms and also slogans.

For the Athens 2004 Olympic Games, I created "Don't just watch sport ... feel sport", which was communicated on all communication media and on the air across Europe.

“Feel Sport” was picked up for all post-Games Olympic sports.

I subsequently created "Let sport be the star" for the Torino 2016 Winter Games which was the advertising slogan across Europe, and later I designed "Live it Live" (Vis- the live) as the corporate slogan which was the on-air brand slogan from around 2005 to 2007.

In addition to this, you need to know more about it.


I have lost count of the thousands of documents translated since my first job in an agency in 2000. In my career I have translated websites, commercial docs, advertisements, sales pitches, brochures, press releases and press kits ...

More recently I translated advertising scripts and concepts for the Steve agency , the website and press releases of Villa Rose Paris , and advertising concepts and texts and slogans for Bourjois and Maybelline.

In addition to this, you need to know more about it.

In addition to this, you need to know more about it.